Marketing, BSB

PNW General Education Core (31 Credits Minimum)

• English Composition (6 Credits):
  • ENGL 10400 - English Composition I  or ENGL 10000 - English Composition  
  • ENGL 10500 - English Composition II  
• Speech Communication (3 Credits): COM 11400 - Fundamentals of Speech Communication  
• Quantitative Reasoning (3 Credits): MA 15300 - College Algebra   or higher
• Natural Sciences (3 Credits): Select from the Natural Sciences Core list  
• Technology (3 Credits): ISM 10200 - Computer Utilization For Management  
• Humanities (3 Credits): Select from the Humanities Core list  
• Social Sciences (3 Credits): SOC 10000 - Introductory Sociology  or PSY 12000 - Elementary Psychology  
• Additional Credits (3 Credits): BIZA 22500 - Fundamental Managerial Statistics  
• General Education Elective (3 Credits): Select any course from the Gen Ed Core list, except FYE  
• First-Year Experience (FYE) (1 Credit): BUSM 10000 - Freshman Seminar In Business  

Business Core (47 Credits)

• ACC 20000 - Introductory Accounting
• ACC 20100 - Management Accounting I
• BUSM 10100 - Introduction To Business
• BUSM 20000 - Second Year Seminar in Business
• BUSM 30000 - Third Year Seminar In Business
• BUSM 32000 - Business Communication
• BUSM 34400 - Business Ethics or PHIL 32400 - Ethics For The Professions  
• BUSM 35400 - Legal Foundations Of Business I
• BUSM 36000 - Production And Operations Management
• BUSM 38000 - International Business
• BUSM 40000 - Fourth Year Seminar In Business
• BUSM 45000 - Strategic Management: Capstone
• ECON 25100 - Microeconomics
• ECON 25200 - Macroeconomics
• FIN 31000 - Financial Management
• ISM 21100 - Principles Of Information Systems
• MKG 22400 - Principles Of Marketing
• OBHR 33000 - Introduction To Organizational Behavior

Major Core (21 Credits)

• MKG 42200 - International Marketing
• MKG 42400 - Consumer Behavior
• MKG 42500 - Marketing Research
• MKG 42600 - Marketing Channels
• MKG 43000 - Advertising Campaigns I
• MKG 43300 - Personal Selling
• MKG 48000 - Marketing Strategy or MKG 42900 - Advertising Campaigns II  

Other Required Courses (21 Credits)

Requirements

Minimum Grade and Grade Point Average (GPA):  Minimum grade of C required for all courses (unless otherwise noted); 2.0 GPA

Experiential Learning (EL):  One EL course required.  EL courses are noted by (e) next to the course title.

General Education Core:  General Education notations can be found within the course description.  Please click on a course to see if it meets a Gen Ed requirement.

Milestone Courses noted by (m) next to the course title have been identified as being critical to your success in this field of study. 

Courses that are only offered on one campus will be noted by an (H) for Hammond, or (W) for Westville.

Please see the Additional Information and Guidelines section below for more information.

Additional Information and Guidelines

Recommended Natural Science courses: SCI 10300, SCI 10400, SCI 10500, SCI 11200, SCI 11300, SCI 11400, SCI 13100, or SCI 15000.

Note 1: Business Elective – Any College of Business course 30000 level or higher. College of Business subject codes include: ACC, BIZA, BUSM, CIS, ENTR, FIN, ISM, MKG, and OBHR.

Note 2: Free Elective – Any course 10000 level or higher except for CHM 10000, GNS 29000, MA 11100, and MA 11500.

Note 3: BUSM 45000 must be taken in the semester during which a student expects to graduate.

Note 4: Digital Marketing elective – MKG 42000 or MKG 42800 or MKG 33400 or MKG 37500 or MKG 43400

Experiential Learning Requirement (EXL) – Any course that has been officially designated as experiential learning. The approved College of Business EXL courses are: BUSM 45000, CIS 40000, CIS 42600, ENTR 40000, ENTR 40100, ISM 48600, MKG 420000, MKG 42800, MKG 42900, MKG 43300, OBHR 43600, and OBHR 44400. Students should check the course schedule for courses which may have newly received EXL designation.