2018-19 Academic Catalog 
    
    Jul 21, 2019  
2018-19 Academic Catalog

Marketing, BSB


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About the Program


Purdue Northwest offers a Bachelor of Science degree in Business that has been designed to help students develop a broad perspective of the business organization and the environment in which it operates. A distinctive and flexible general education component establishes a solid foundation that facilitates your ability to respond to changing employment opportunities even after you graduate. Through a series of core courses and with the guidance of experienced faculty, you’ll be introduced to the broad range of knowledge and skills needed to begin or advance a career in a wide range of enterprises.

The Marketing Program engages, inspires, and empowers our students to identify and develop their preferred marketing area through experiential experiences in a structured setting, , to produce graduates who are equipped with the knowledge, skills, and abilities to successfully apply marketing concepts in various business environments.

Degree Requirements


  • 120 Credit Hours
  • Minimum grade of C required for all courses
  • Minimum GPA of 2.0 required for graduation

PNW General Education Core (31 Credits Minimum)


Other Required Courses (21 Credits)


Business Electives (6 Credits)


Any two (2) College of Business courses 30000 level or higher in the following subject codes: ACC, BIZA, BUSM, CIS, ENTR, FIN, ISM, MKG, or OBHR.

Free Electives (12 Credits)


Any four (4) courses 10000 level or higher, except CHM 10000 , GNS 29000 , MA 11100 , and MA 11500  

Total 120 Credits Required


Degree Map


Requirements


Minimum Grade and Grade Point Average (GPA):  Minimum grade of C required for all courses (unless otherwise noted); 2.0 GPA

Experiential Learning (EL):  One EL course required.  EL courses are noted by (e) next to the course title.

General Education Core:  General Education notations can be found within the course description.  Please click on a course to see if it meets a Gen Ed requirement.

Milestone Courses noted by (m) next to the course title have been identified as being critical to your success in this field of study. 

Courses that are only offered on one campus will be noted by an (H) for Hammond, or (W) for Westville.

Please see the Additional Information and Guidelines section below for more information.

Semester 7 (15 Credits)


Additional Information and Guidelines


Recommended Natural Science courses: SCI 10300, SCI 10400, SCI 10500, SCI 11200, SCI 11300, SCI 11400, SCI 13100, or SCI 15000.

Note 1: Business Elective – Any College of Business course 30000 level or higher. College of Business subject codes include: ACC, BIZA, BUSM, CIS, ENTR, FIN, ISM, MKG, and OBHR.

Note 2: Free Elective – Any course 10000 level or higher except for CHM 10000, GNS 29000, MA 11100, and MA 11500.

Note 3: BUSM 45000 must be taken in the semester during which a student expects to graduate.

Note 4: Digital Marketing elective – MKG 42000 or MKG 42800 or MKG 33400 or MKG 37500 or MKG 43400

Experiential Learning Requirement (EXL) – Any course that has been officially designated as experiential learning. The approved College of Business EXL courses are: BUSM 45000, CIS 40000, CIS 42600, ENTR 40000, ENTR 40100, ISM 48600, MKG 420000, MKG 42800, MKG 42900, MKG 43300, OBHR 43600, and OBHR 44400. Students should check the course schedule for courses which may have newly received EXL designation.

Resources


The 8 semester plan of study is a recommended sequence of classes designed to show how this program can be completed within four years.

Visit the 15 to Finish website for information and resources.

For career information, check out “What Can I Do With this Major?”

For Financial Aid eligibility, click here. Annual FAFSA filing deadline is March 10. Financial Aid recipients are required to complete 30 credits per calendar year to stay eligible for the standard financial aid award.

Financial Guarantee: If you follow the degree map and find a course unavailable, you may be able to take the course for free in a future semester.  Certain exclusions apply. 

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