2023-2024 Academic Catalog 
    Nov 30, 2023  
2023-2024 Academic Catalog

Communication, BA, Concentration: Strategic Communication

About the Program

The Concentration in Strategic Communication will allow students to sharpen organizational and public relations skills through four courses focused on creating/managing individual and organizational images. Students will study crisis management, negotiation, event planning, and communicating with internal and external publics.  

Degree Requirements

  • 120 Credit Hours
  • Minimum grade of C required for all Major Core courses; minimum grade of C- required for all Gen Ed and CHESS College Core courses
  • Minimum GPA of 2.0 required for graduation

PNW General Education Core (30 Credits Minimum)

CHESS College Core (24 Credits)

Other Required Courses (30 Credits)

  • Free Electives (30 Credits)

Civics Literacy Proficiency

The Civics Literacy Proficiency activities are designed to develop civic knowledge of Purdue Northwest students in an effort to graduate a more informed citizenry.

Students will complete the Proficiency by passing a test of civic knowledge, and completing one of three paths:

  • Attending six approved civics-related events and completing an assessment for each; or
  • Completing 12 podcasts created by the Purdue Center for C-SPAN Scholarship and Engagement that use C-SPAN material and completing an assessment for each; or
  • Earning a passing grade for one of the approved courses (or transferring in approved AP or departmental credit in lieu of taking a course)

For more information visit the Civics Literacy Proficiency website.

Degree Map


Minimum Grade and Grade Point Average (GPA):  Minimum grade of C required for all Major Core courses; minimum grade of C- required for all Gen Ed and CHESS College Core courses; 2.0 GPA

General Education Core:  General Education notations can be found within the course description.  Please click on a course to see if it meets a Gen Ed requirement.

Milestone Courses noted by (m) next to the course title have been identified as being critical to your success in this field of study. 

Please see the Additional Information and Guidelines section below for more information.

Semester 4 (15 Credits)

Semester 6 (15 Credits)

Semester 7 (15 Credits)

Semester 8 (15 Credits)

  • (See Note 4)
  • Additonal Gen Ed Credits (See Note 3)
  • Free Elective (See Note 2)
  • Free Elective (See Note 2)
  • Free Elective (See Note 2)

Additional Information and Guidelines

Note 1: Freshman Seminar in Communication (FYE) requirement also met with any other PNW (FYE) course from 1-3 credit hours.

Note 2: Free Elective: Choose electives for further study in Communication or for a Minor in any department. Prerequisites may apply. Up to 15 credits of free electives at 30000 level or higher may be required to meet Purdue University Northwest residency rule.

Note 3: Select from any Communication & Creative Arts General Education Core courses, once you use a course for this section, it cannot be used for other sections.

Note 4: All four CHESS Core seminar courses, CHSS 10000, CHSS 20000, CHSS 30000 and CHSS 40000 must be taken. Duplicates are not allowed.