2023-2024 Academic Catalog 
    Apr 23, 2024  
2023-2024 Academic Catalog

Business Information and Analytics, BSB

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About the Program

Apply Now Business Information and Analytics (BIA) is the integrative study of information systems and data analytics designed to help decision makers and managers discover new ways to strategize, plan, optimize business operations, and capture new market opportunities. The program curriculum provides a deep dive into the challenges and opportunities of a data-saturated and technology-dependent business world.

Degree Requirements

  • 120 Credit Hours
  • Minimum grade of C required for all courses unless otherwise noted
  • Minimum GPA of 2.0 required for graduation
  • Certain courses may only be available at one campus location

PNW General Education Core (31 Credits)

Other Required Courses (9 Credits)

Civics Literacy Proficiency

The Civics Literacy Proficiency activities are designed to develop civic knowledge of Purdue Northwest students in an effort to graduate a more informed citizenry.

Students will complete the Proficiency by passing a test of civic knowledge, and completing one of three paths:

  • Attending six approved civics-related events and completing an assessment for each; or
  • Completing 12 podcasts created by the Purdue Center for C-SPAN Scholarship and Engagement that use C-SPAN material and completing an assessment for each; or
  • Earning a passing grade for one of the approved courses (or transferring in approved AP or departmental credit in lieu of taking a course)

For more information visit the Civics Literacy Proficiency website.

Total 120 Credits Required

Degree Map


Minimum Grade and Grade Point Average (GPA):  Minimum grade of C required for all courses (unless otherwise noted); 2.0 GPA

Experiential Learning (EL):  One EL course required. EL courses are noted by (e) next to the course title.

General Education Core:  General Education notations can be found within the course description.  Please click on a course to see if it meets a Gen Ed requirement.

Milestone Courses noted by (m) next to the course title have been identified as being critical to your success in this field of study. 

Please see the Additional Information and Guidelines section below for more information.

Semester 6 (14 Credits)

Semester 7 (15 Credits)

Semester 8 (13 Credits)

Additional Information and Guidelines

Note 1: Business Elective – Any four (4) College of Business courses 30000 level or higher in the following subject codes: ACC, BIA, BUSM, CIS, ENTR, FIN, MKG, or OBHR.

Note 2: Free Elective – Any course 10000 level or higher except for CHM 10000, GNS 29000, MA 11100  and MA 11500. For Finance  and BIA majors or minors, you must take MA 15910

Note 3: BUSM 40000 and BUSM 45000 - must be taken in the semester during which a student expects to Graduate.

Note 4: Major Elective - At least two (2) BIA courses at 30000-level or higher (except the courses listed in the Major Core), including but not limited to:

  • BIA 30700 - System Analysis And Design, BIA 31800 - E-Business Strategy, BIA 32500 - Applied Business Statistics, BIA 32800 - Logistics, BIA 40800 - Data Mining, BIA 41000 - Data Mining In Business, BIA 41600 - Information Systems Control And Audit, BIA 42000 - Decision Analytics, BIA 48500 - Blockchain Technology For Business Applications, BIA 48600 - Project Management, BIA 48901 - Enterprise Resource Planning Implementation, or other by permission of the Department Chair

Up to two (2) courses from:

  • ACC 40200 - Financial Statements Analysis, ACC 40900 - Accounting Information Systems, BUSM 34000 - Managerial Decision Analysis, FIN 34000 - Corporate Financial Problems, FIN 44400 - Investment Management, MKG 42000 - Digital Marketing Campaigns, MKG 42500 - Marketing Research, MKG 43400 - Digital Marketing Strategy

Recommended Natural Science courses: FN 30300, FIS 14000, SCI 10300, SCI 10400, SCI 10500, SCI 11200, SCI 11300, SCI 11400, SCI 12200, SCI 13100, SCI 15000 or EAS courses

General Education Elective - any course from the university approved general education courses list.

Experiential Learning Requirement (EL) - Any course that has been officially designated as experiential learning. The approved College of Business EL courses are: ACC 40301, ACC 49500, ACC 49900, BIA/BIZA 49000, BIA/ISM 41700, BIA/ISM 48600, BIA/ISM 48801, BIA/ISM 48901, BIA/ISM 49500, BIA/ISM 49900, BUSM 39100, BUSM 39200, BUSM 45000, BUSM 49500, BUSM 49900, ENTR 40000, ENTR 40100, ENTR 42000, ENTR 49500, ENTR 49900, FIN 49500, FIN 49900, MKG 42000, MKG 42800, MKG 42900, MKG 43300, MKG 48800, MKG 49500, MKG 49900, OBHR 43600, OBHR 44400, OBHR 49500, OBHR 49900. Students should check the course schedule for courses which may have newly received EL designation.

Students should check the course schedule for courses which may have newly received EL designation.


The 8 semester plan of study is a recommended sequence of classes designed to show how this program can be completed within four years.

Visit the 15 to Finish website for information and resources.

For career information, check out “What Can I Do With this Major?”

For Financial Aid eligibility, click here. Annual FAFSA filing deadline is March 10. Financial Aid recipients are required to complete 30 credits per calendar year to stay eligible for the standard financial aid award.

Financial Guarantee: If you follow the degree map and find a course unavailable, you may be able to take the course for free in a future semester.  Certain exclusions apply. 

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