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Nov 22, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
Marketing, BSB
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 Return to: Programs of Study
Purdue Northwest offers a Bachelor of Science degree in Business that has been designed to help students develop a broad perspective of the business organization and the environment in which it operates. A distinctive and flexible general education component establishes a solid foundation that facilitates your ability to respond to changing employment opportunities even after you graduate. Through a series of core courses and with the guidance of experienced faculty, you’ll be introduced to the broad range of knowledge and skills needed to begin or advance a career in a wide range of enterprises.
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PNW General Education Core (31 Credits Minimum)
English Composition (6 Credits)
Speech Communication (3 Credits)
Quantitative Reasoning (3 Credits)
Natural Sciences (3 Credits)
Select from the Natural Sciences Core list
Humanities (3 Credits)
Select from the Humanities Core list
Social Sciences (3 Credits)
Additional Credits (3 Credits)
General Ed Elective (3 Credits)
Select a course off course list, except FYE
First-Year Experience (FYE) (1 Credit)
Business Core (41 Credits)
Digital Marketing Elective (3 Credits)
May select one from the following:
Business Electives (6 Credits)
Any (2) College of Business courses 30000 level or higher. College of Business subject codes include: ACC, BIZA, BUSM, CIS, ENTR, FIN, ISM, MKG, and OBHR.
Other Required Courses (18 Credits)
Total 120 Credits Required
Effective Fall 2016, newly admitted students at the North Central campus or students initiating a Change of Degree or Major at either location (Hammond or Westville) will be pursuing the degree “Bachelor of Science in Business with a major in Marketing.” Formerly, this degree option was known as “Bachelor of Science with a major in Business, and a concentration in Marketing” at the North Central campus.
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Return to: Programs of Study
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