COM 44600 - Advertising Management

Credit Hours: 3.00. This course considers advertising from the perspective of managers and practitioners responsible for identifying and solving the advertising problems of a business. The course emphasizes the application of concepts, such as the planning of advertising strategy, the execution of target marketing, budgeting, creative development and media decisions, with the goal of developing integrated marketing communications campaigns. Typically offered Summer Fall Spring.
Experiential Learning (EL): Yes

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