2018-19 Academic Catalog 
    
    Apr 17, 2024  
2018-19 Academic Catalog [ARCHIVED CATALOG]

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HTM 31400 - Franchising


Credit Hours: 3.00. The study of franchise administration, operations, and marketing, with a special emphasis on hospitality-related franchises. Includes a study of the legal regulation of franchises, the franchisee-franchisor relationship, and unique problems in operating a franchise. Typically offered Summer.


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