MKG 42500 - Marketing Research

Prerequisite(s): (MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C) AND (BUSM 22500 FOR LEVEL UG WITH MIN. GRADE OF C OR BIA 22500 FOR LEVEL UG WITH MIN. GRADE OF C OR STAT 30100 FOR LEVEL UG WITH MIN. GRADE OF C OR BIZA 22500 FOR LEVEL UG WITH MIN. GRADE OF C)

Credit Hours: 3.00. The purpose of this course is to develop skills in the planning and execution of market research studies designed to acquire useful information for marketing decisions. It aims to familiarize students with techniques of research design, data collection, and analysis. Emphasis is placed on evaluating the results obtained from such investigations. Typically offered Spring.

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